Our first blog of the New Year, and what a brilliant first couple of weeks 2014 has brought. With so much going on in Glasgow we have been kept busy with new clients, new campaigns and some excellent artwork from our friends over at Celtic Connections and Mogwai. Looking into February we are excited for the first of Glasgow Film Theatre’s festival’s of the year, the Glasgow Youth Film Festival.
Taking a closer look at Celtic Connections it has certainly been a notable festival so far and not just because it opened this year nearly twenty years to the day the first festival took place in Glasgow. This year the festival is taking place from Thursday the 16th of January and continues on until the 2nd of February, every day sees venues across Glasgow hold live music events, workshops, guest speakers and introduces people to traditional Scottish music and some guest international music and workshops too.
Although the festival stays true to its traditional roots it also provides a platform for the best in current Scottish offerings including the opening night with Nicola Benedetti and friends, performances from Scottish Album of the Year Award 2013 winner RM Hubbert and spoken word champion Aidan Moffat. Prestiged artist Bobby Womack and a decadent showcase from Olive Grove Records are also not to be missed.
Celtic Connections Festival, 16th of January - 2nd of February 2014.
This week everyone has been talking about one of Scotland’s finest exports, Mogwai. Mogwai have been bringing their unique sounds since 1995 having their first chart success in 1997, each album evolves but always has their signature riffing and instrumental focus, samples bringing in social commentary with - The Hawk is Howling (2008) leaving us hungry for more, - Hardcore Will Never Die, But You Will (2011) closing with emotive track - Music For A Forgotten Future (The Singing Mountain) which is just over 23 minutes of chilling,atmospheric beauty and now we have - Rave Tapes (2013) which had a lot to deliver, and we can confirm it has delivered.
Running our fingers through Mogwai’s discography and in anticipation taking the time to listen in nostalgia makes one feel a little indulgent but nothing says indulgent like an eight piece custom box set. This is something a little special for those fans who have been on the journey with the band. It’s nice to have an album, that although comes in a rather beautiful box set accompanied with all the usual release hype, that lets the music do the talking.
Rave Tapes was released on the 20th of January 2014 on their very own label Rock Action Records and is available from lots of lovely record stores and Mogwai’s website. You can see them live as part of this years Celtic Connections.
Mogwai - Rave Tapes (2013).
Last but certainly not least we have been preparing for Glasgow Film Theatre’s annual festivals. The collection of festivals kicks off with the Glasgow Youth Film Festival which is on from the 2nd until the 12th of February and features a selection of premieres, workshops and special events which is programmed by the GFT’s very own Youth Team. These events are perfect for the post Christmas and New Year blues or as a reward for those hard working student’s who have just finished their prelim exams. With family friendly screenings such as - Mr Peabody and Sherman (3D) or classics such as Beetlejuice (+15) on offer it’s definitely a highlight in the TPA calendar for February.
Glasgow once again you have surprised us with what you have to offer, great festivals, artists and creative people doing wonderful things in wonderful venues in the city. Keep up the good work.
The Poster Associates.
Today is all about this at @theposterassociates HQ! Nothing short of spectacular. Missed out on the box set and can’t wait? Don’t panic you can grab it from #iTunes or #amazon or all these lovely retailers: http://mogwai.co.uk/news/1875/rave_tapes_box_set_-_retailers. #musicmondays #mogwai #ravetapes #nowplaying #inglasgow #streetads
Advertising takes many different forms for many different businesses. Whether thats an “all singing, all dancing” tv campaign or an A-board outside your premises and not forgetting social media in its different guises. With over 99 percent of companies failing to get their social media right it’s important that the focus of your marketing activities is cross media.
Street advertising is used by theatres, festivals and live music promoters to get their message across. Street advertising is not exclusive to arts and culture! If you are a small to medium sized business, independently owned or even franchised street advertising could give your business the synergy it’s been looking for.
So why should your business use street advertising? Here are the top five reasons from three industry experts with over 55 years experience in the outdoor, street and poster advertising service sector came up with,
1. Not everyone is a wifi wizard.
In a world where you can control your business from a mobile device anywhere in the world, its hard to understand that not everyone has access or has the desire to use such devices. By ignoring this your business is in danger of only reaching a digitally savvy market. Incorporating street posters gives your business prime access to your target demographic at a different level, keeping you ahead of the competition.
2. Street posters are unavoidable.
We are often faced with daily targeted ads whilst having a quick browse through Facebook at work, purchasing that last minute gift off your favourite department store website or with the 15th Groupon email you receive by 8am every morning. If you were to ask yourself what one of these adverts you last saw, could you recall it? We don’t think so but what we can recall is waiting on our bus on our Wednesday morning commute and having a peek at the advertising drum nearby with what’s going on in our local area.
July 2013, Cannibal Women of Mars at Tron Theatre.
3. Street posters are round the clock, 24/7 and never on standby.
Digital advertising, tv commercials and targeted web ads are great when the audience is engaged with that activity but what about when they are commuting to work, enjoying their weekly saturday high street shopping spree or making their way to a local event at night? Street posters is the only way of targeting your audience 24/7, they never switch off and work round the clock to promote your business.
4. Affordable and accountable advertising.
Many small to medium businesses don’t believe they can afford street advertising, when it can be the most effective and affordable solution for the business. Unlike other media options street advertising is not a one size fit all approach. Positioned at key locations, street advertising will increase your companies profile, with your branding at repeated locations throughout the target area. Its tried and tested and most importantly it works!
November 2013, The Butterfly Lion at the Kings Theatre Glasgow.
5. Nothing says “we’re here” like 60 x 40 inches of artwork in a prime location.
It’s the age old marketing tactic, top brands such as “Hoover" got it right, " Hi, I am looking to buy a hoover" - the actual product being a vacuum cleaner. You want that effect, you just don’t know how to achieve it, simply by hitting the streets! You got them at work through some email marketing, you got them at home through a targeted facebook ad now go full circle and get them on their way to their thursday night gym class with an unavoidable poster, on the street in a prime location.
October 2013, People Make Glasgow.
It’s time to take your business to the streets and share your unique offering. Whether you are connecting the dots with an existing audience, reaching a completely new audience or reinforcing your existing presence Street advertising is the only way forward.